Jones is an interesting name, because it's common enough that it's entered slang in at least two different ways. The first is as a term for addiction - a jones for something, jonesing for it. I'm certainly addicted to being me.
The other, though - Keeping Up with the Joneses. It bothers me, because really, we shouldn't care about that sort of thing. If my neighbor buys a nice car, it doesn't hurt me, and I shouldn't spend money just to match.
But then, that's the advantage of being a Jones. I don't have to keep up with them. They have to keep up with me. And if I don't feel like making that a challenge, then everybody's happy.